Getting in shape is extremely simple. But simple does not mean easy or cheap. You will have to choose, endure, and overcome pain if you want to lose weight and build muscle. It will cost you some of your free time, a few of your favorite foods, a bit of the laziness you've been hanging on to, a lot of sweat, and a chunk of your paycheck. Pain.

But we accept that, so we plan for it. That way, we can make the process as painless as possible. We tell you exactly what to eat, exactly how to cook it, exactly where to buy the ingredients, and we base it on how you already like eating. You show us what's in your gym, whatever or wherever your gym is, and we tell you exactly what to do to get the look or ability that you're chasing. If problems arise: soreness, travel, limited options, etc, we give you a solution. It's really that simple.

If you commit to your goals and all the pain that comes with them, we will commit to making the process as pain-less as possible for you.